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Profile: Rentomojo
Sep-09-2026

Rentomojo was originally incorporated in the name of ‘Edunetwork Private Limited’ on April 16, 2012. Thereafter, the company changed its name to ‘Rentomojo Private Limited’ to align the corporate identity with its current line of business pursuant to the Board resolution dated July 24, 2025, and the special resolution passed in the extraordinary general meeting held on August 25, 2025, further to which a fresh certificate of incorporation pursuant to change of name dated October 8, 2025 was issued by the Registrar of Companies, Central Processing Centre. Subsequently, the company was converted from a private limited company into a public limited company pursuant to the Board resolution dated January 2, 2026 and the special resolution passed in the extraordinary general meeting of our Shareholders held on January 13, 2026 and consequently the name of the company was changed to ‘Rentomojo Limited’ on February 3, 2026. It operates a technology-driven, full-stack direct-to-consumer (D2C) online rental and subscription platform for furniture and appliances in India. Its integrated asset lifecycle model, spanning across category management, designing, procurement, refurbishment, servicing, reverse logistics and multi-cycle redeployment, helps it deliver a flexible living experience to modern age consumers of India. In addition, it focuses on offering quality service, to drive subscriber satisfaction and retention.

Its platform, operating through an omni-channel mechanism, combining online ordering platform and experience stores, enables consumers to access furniture and appliances on a flexible subscription plan, thus eliminating the need for large upfront purchases, repair and maintenance hassles, relocation concerns, limitations on upgrading products and long-term ownership commitments. Consumers rely on its brand to subscribe to essential home-building blocks such as beds, mattresses, washing machines, refrigerators, wardrobes, sofas, televisions, and water purifiers.

To deliver a quality-driven, standardized, and reliable service experience, it operates through a combination of tie ups with logistics partners, who are groomed and trained over several years to ensure timely and efficient deliveries, as well as a trained network of service professionals. These professionals are supported through comprehensive in-house training, defined processes, technology tools and timely supply of consumables, in addition to clear service-based incentives. This approach aims to drive consistent service quality, enhances operational reliability and earning potential of its service professionals, and ultimately ensures a hassle-free experience for its consumers.

Business area of the company

The company operates a technology-driven, full-stack direct-to-consumer (D2C) online rental and subscription platform for furniture and appliances in India. Its proprietary ticketing technology within its subscription stack is purpose-built to enable and integrate a business model that is unique and first-of-its-kind among leading home furniture and appliance rental platforms in India.

Product of the company

  • Furniture
  • Appliances
  • Air Conditioners
  • Water Purifiers

Awards and recognitions

  • 2021: Received ‘Emerging Startups 2021 - Top Home Improvements Tech Startups’ award by Tracxn at Emerging Awards.
  • 2021: Received ‘Emerging Startups 2021 - Top Online Rental Tech Startups’ award by Tracxn at Emerging Awards.
  • 2022: Received ‘Best Use of Data Analytics & Research to enhance CX - E-commerce’ at CX Excellence Awards.
  • 2022: Featured in the ‘Employers of the Future’ list by Fortune India & Work Universe.
  • 2023: Received certificate of recognition in ‘Ask Private Wealth Hurun India - Future Unicorn Index’ from Hurun India.
  • 2024: Received the rank 1 ‘Tech Startup’ at AmbitionBox Employee Choice Awards.
  • 2024: Received the ‘Pride of India Award for Successful Exit’ from Chiratae Ventures.

History and milestones

  • 2012: Incorporation of the company.
  • 2014: Launched its website.
  • 2014: Commencement of operations in Mumbai (Maharashtra).
  • 2015: Expansion of operations to Bengaluru (Karnataka), Delhi and Pune (Maharashtra).
  • 2015: Investment by Accel India IV (Mauritius) Limited and Nitish Mittersain.
  • 2016: Launched Rentomojo android application.
  • 2016: Expansion of operations to Noida (Uttar Pradesh), Gurugram (Haryana), Hyderabad (Telangana), and Chennai (Tamil Nadu).
  • 2017: Secured investment from Renaud Laplanche, and IDG Ventures India Fund III LLC.
  • 2018: Commenced operations in Ghaziabad (Uttar Pradesh).
  • 2018: Launched Rentomojo iOS application.
  • 2019: Managed over 200,000 live items (total items which are deployed and can be deployed for revenue generation).
  • 2020: Commenced operations in Ahmedabad (Gujarat).
  • 2020: Secured investment from Shri Investments and Pratithi Investment Trust, acting through its trustee S. Gopalakrishnan.
  • 2021: Commenced operations in Mysore (Karnataka), Jaipur (Rajasthan), Chandigarh, Faridabad (Haryana), Kolkata (West Bengal) and Gandhinagar (Gujarat).
  • 2022: Launched an experience store in Bengaluru (Karnataka).
  • 2023: Managed over 400,000 live items (total items which are deployed and can be deployed for revenue generation).
  • 2024: Commenced operations in Pondicherry, Kochi (Kerala), Lucknow (Uttar Pradesh), Hosur (Tamil Nadu) and Indore (Madhya Pradesh).
  • 2024: Served over 500,000 users.
  • 2024: Secured investment from Edelweiss Discovery Fund – Series I and ValueQuest S.C.A.L.E. Fund.
  • 2024: Commenced rental operations of water purifiers.
  • 2025: Commenced operations in Visakhapatnam (Andhra Pradesh) and Coimbatore (Tamil Nadu).
  • 2025: Achieved expansion to over 60 experience stores across various cities in India.
  • 2026: Managed over 850,000 live items (total items procured since inception less items scrapped/to be scrapped, non recoverable items, items for display in Company’s retail stores, items in transit, items with vendors for repair and items for photoshoot).
  • 2026: Served over 800,000 users.

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