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Balaji Telefilms, YouTube partner to launch five original shows
Sep-04-2026

Balaji Telefilms and YouTube have come together in a landmark strategic partnership that pairs world-class storytelling with unmatched digital reach, bringing audience-first, premium content experiences to viewers across the globe. YouTube has always been a home for premium content and a powerful promotional engine for the media industry. Built on a shared vision of making compelling stories more accessible, engaging, and culturally relevant, the partnership will see the launch of a slate of five original shows, spanning 200 episodes, on YouTube, designed for today's digital-first viewers.

While Balaji Telefilms will lead the creative vision and own the intellectual property, YouTube will provide global distribution and monetization pathways through ads and brand deals. With a diverse slate of originals spanning beloved returning titles and fresh narratives, the upcoming shows will include Haq Se Season 2, Phir Pyar Ki Yeh Kahani Suno, Kehne Ko Humsafar Hai Season 4, and other projects currently under development.

Balaji Telefilms is amongst the largest content production houses in Asia and Middle East with regards to delivering Hindi and regional content.


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