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IndiGo signs MoU with Ministry of Tourism
Jul-31-2026

The Ministry of Tourism, Government of India, has signed a Memorandum of Understanding (MoU) with InterGlobe Aviation (IndiGo) to promote India as a preferred global tourism destination through a strategic, non-exclusive and non-financial collaboration. 

Under the MoU, the Ministry of Tourism and IndiGo will jointly undertake a global communication initiative titled ‘Incredible India by IndiGo’. The campaign will showcase India’s rich and diverse tourism offerings, including cultural heritage, natural landscapes, spiritual destinations, wellness, adventure, wildlife and other experiential tourism products.

The campaign will be promoted through digital and print media, airport branding, in-flight platforms, social media, international travel exhibitions and other promotional channels. The Ministry of Tourism will provide access to Incredible India brand assets and promotional content, while facilitating coordination with relevant stakeholders, wherever feasible, to support campaign activities.

IndiGo will create destination-focused content and amplify India’s tourism messaging across its customer engagement platforms. The collaboration also envisages joint participation in tourism promotion initiatives, destination-focused campaigns and other mutually agreed activities aimed at enhancing the visibility of India’s tourism offerings in key domestic and international markets.

InterGlobe Aviation provides air transportation services in India and internationally. The company primarily operates IndiGo passenger airline.


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