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Crompton Greaves launches new super-premium brand ‘Crompton Rhion’
May-14-2026

Crompton Greaves Consumer Electricals has launched a new super-premium brand, ‘Crompton Rhion’, as part of its strategic initiative to strengthen its presence in the premium segment.  Under the ‘Crompton Rhion’ brand, the company plans to introduce a curated range of products across multiple categories. This new brand will serve as a platform to showcase the next level of innovation, advanced technology, and superior design capabilities developed by the company through sustained and focused investments in research and development.

Further, the Large Kitchen Appliances (LKA) Product Line will be integrated into the Crompton Rhion vertical, aligning with the company’s broader premiumisation strategy and enhancing the overall brand proposition.

Crompton Greaves Consumer Electricals is India’s market leader in fans, number one player in residential pumps and has leading market positions in its other product categories.

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